Case Study: Royal Concrete
Transforming Digital Presence with Website Redesign & SEO Growth
Client Overview
Royal Concrete is a concrete services company specializing in residential and commercial concrete solutions, including driveways, patios, sidewalks, foundations, decorative concrete, and more. With years of experience and a reputation for craftsmanship, Royal Concrete needed a modern digital presence to reflect their quality, professionalism, and service capabilities.
They partnered with Orbit One to refresh their outdated website, elevate their brand, and build an SEO foundation capable of driving long-term visibility and inbound leads.
The Challenge
Before working with Orbit One, Royal Concrete faced several key challenges:
- An outdated website design that didn’t match the professionalism of the brand
- Limited online visibility and no meaningful keyword rankings
- Minimal organic traffic and an underperforming conversion rate
- No dedicated SEO structure, content strategy, or service area footprint
- Slow site performance and low Core Web Vitals scores
Royal Concrete needed to modernize their digital presence, improve user experience, and build a strong SEO foundation to increase visibility in local markets.
The Solution
Orbit One developed a comprehensive roadmap to transform Royal Concrete’s digital performance.
1. Website Rebrand & Redesign
- Completely redesigned the existing outdated website into a modern, high-performing site
- Improved branding, messaging, and overall user experience
- Ensured mobile responsiveness and accessibility
2. Custom UI/UX + WordPress Development
- Built a custom WordPress website tailored to the concrete industry
- Implemented clear conversion points and visual service showcases
- Increased site speed, performance, and navigation flow
3. Launch SEO Strategy (Phase 1)
- Developed new service pages and service area pages
- Optimized metadata, on-page structure, and indexing
- Created a high-quality gallery page to support SEO and user research
- Completed technical SEO for site health and crawlability
Website Link
Location
Columbus, Ohio
Year
2023 - Ongoing
Client Testimonial
The back-end was meticulously configured to ensure that the founders could easily manage day-to-day operations themselves. This self-sufficiency was crucial for a small team with limited resources but ambitious growth plans.
The Results - After Website Launch (Dec 2023 – March 2024)
- Organic Performance
- Conversion Improvements
The Results - After Phase 1 SEO Delivery (July 2024)
- Organic Performance
- Conversion Improvements
The Impact
Royal Concrete saw major performance gains across both website launch and SEO delivery. The modern redesign improved user engagement, trust, and conversion behavior, while the Phase 1 SEO rollout significantly expanded visibility, traffic, and lead generation in their key markets.
Today, Royal Concrete has a strong digital foundation, increased search presence, and a high-performing website built to scale with their growth.
Key Takeaway
Digital transformation doesn’t mean starting over — it means building smarter. With the right strategy, even a century-old brand can scale new heights online.
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